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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The international review of retail, distribution and consumer research"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~language:"bul"
~language:"eng"
~language:"rus"
~language:"spa"
~subject:"Konsumentenverhalten"
~subject:"SME"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Ratgeber"
~type_genre:"Working Paper"
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Cawley, John H.
7
Gruber, Jonathan
7
Nevo, Aviv
7
Schramm-Klein, Hanna
7
Abaluck, Jason
6
Laibson, David I.
6
Allcott, Hunt
5
Einav, Liran
5
Glaeser, Edward L.
5
Hurd, Michael D.
5
Knittel, Christopher R.
5
Mullainathan, Sendhil
5
Stephens, Melvin
5
Agarwal, Sumit
4
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4
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4
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4
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4
Fisman, Raymond
4
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Hendel, Igal
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Houde, Sébastien
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Jacob, Céline
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Karlan, Dean
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Kim, Jungkeun
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Madrian, Brigitte C.
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McFadden, Daniel
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Newing, Andy
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Saarijärvi, Hannu
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Sallee, James M.
4
Seru, Amit
4
Steinmann, Sascha
4
Tadelis, Steve
4
Tucker, Catherine
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4
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Marketing letters : a journal of research in marketing
The international review of retail, distribution and consumer research
Working paper / National Bureau of Economic Research, Inc.
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2,175
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1,944
International journal of hospitality management
762
International journal of consumer studies
755
Psychology & marketing
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Small business economics : an entrepreneurship journal
589
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Cogent business & management
418
Asia Pacific journal of marketing and logistics
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The journal of product & brand management
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Technological forecasting & social change : an international journal
389
European journal of marketing : EJM
362
The journal of brand management : an international journal
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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International journal of entrepreneurship and small business
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Journal of business ethics : JOBE
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Tourism management : research, policies, practice
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Journal of marketing management : MM
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Journal of travel and tourism marketing
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Journal of international consumer marketing
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Journal of retailing
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International journal of retail & distribution management
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Journal of fashion marketing and management
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Journal of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The journal of consumer marketing
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Journal of consumer behaviour : an international research review
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Journal of marketing
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Journal of small business and enterprise development
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
270
Journal of the Academy of Marketing Science
268
Marketing intelligence & planning
267
The journal of services marketing
264
Journal of economic psychology : research in economic psychology and behavioral economics
255
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ECONIS (ZBW)
1,070
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1
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
2
The adoption and disadoption of electric vehicles by innovators
Parthasarathy, Madhavan
;
Lassar, Walfried
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 549-573
Persistent link: https://www.econbiz.de/10014457865
Saved in:
3
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
4
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
Saved in:
5
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
6
Carbon labels as reminder of ethical consumption : an exploratory study of consumer perceptions in China
Wang, Xiaorui
;
Xu, Wei
;
Wang, Jingmin
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10014292097
Saved in:
7
Cognitive drivers of brand love and store brand loyalty : lessons for retailers in a developing country setting
Alić, Adi
;
Mujkic, Alisa
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 134-154
Persistent link: https://www.econbiz.de/10014292090
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8
Consumer-brand relationships with ai anthropomorphic assistant : role of product usage barrier, psychological distance and trust
Jham, Vimi
;
Malhotra, Gunjan
;
Sehgal, Nidhi
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10014292087
Saved in:
9
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
10
Cultural differences in giving experiential (vs. material) gifts
Suh, Minji
;
Cho, Hyewon
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 223-236
Persistent link: https://www.econbiz.de/10014333923
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