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~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Batra, Rajeev"
~subject:"Consumer behaviour"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
SME
Brand
2
Brand image
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Brand love
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Brand management
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C-OAR-SE method
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Batra, Rajeev
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
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Yoon, Carolyn
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Yoon, Song-oh
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Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Bechara, Antoine
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Bell, David R.
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Bradlow, Eric T.
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Breugelmans, Els
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2
Cabano, Frank G.
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Chen, Qimei
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Dai, Xianchi
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DeSarbo, Wayne
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Doorn, Jenny van
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Eisend, Martin
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Ghosh Chowdhury, Tilottama
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Guha, Abhijit
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Guiltinan, Joseph P.
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Herrmann, Andreas
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Hill, Ronald Paul
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Häubl, Gerald
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Kamleitner, Bernadette
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Keller, Kevin Lane
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Kouril, Michal
2
Laurent, Gilles
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Lim, Jeen-su
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Marketing letters : a journal of research in marketing
Journal of marketing
2
Journal of marketing research : JMR
2
Asia Pacific journal of marketing and logistics
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international marketing
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Journal of marketing research
1
Journal of retailing
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ECONIS (ZBW)
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Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
2
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
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