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~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~language:"tur"
~subject:"Konsumentenverhalten"
~subject:"New product development"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
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Konsumentenverhalten
New product development
Consumer behaviour
289
Brand management
69
Markenführung
69
Brand image
60
Markenimage
60
Advertising effects
59
Werbewirkung
59
Beziehungsmarketing
52
Relationship marketing
52
Theorie
48
Theory
48
Market research
45
Marktforschung
45
Brand
41
Markenartikel
41
Experiment
37
Marketing management
37
Marketingmanagement
37
USA
36
United States
36
Advertising
35
Emotion
34
Werbung
34
Customer satisfaction
33
Kundenzufriedenheit
33
Internet marketing
30
Online-Marketing
30
Preismanagement
26
Pricing strategy
26
Viral marketing
24
Virales Marketing
24
Dienstleistungsqualität
22
Produktentwicklung
22
Service quality
22
Sales promotion
21
Cognition
20
Distribution channel
20
Kognition
20
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Undetermined
144
Free
16
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Article
305
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1
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Article in journal
Aufsatz in Zeitschrift
Graue Literatur
Conference paper
8
Konferenzbeitrag
8
Collection of articles of several authors
2
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2
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1
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English
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Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Kamleitner, Bernadette
2
Keller, Kevin Lane
2
Kouril, Michal
2
Laurent, Gilles
2
Lehmann, Donald R.
2
Lim, Jeen-su
2
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,129
Journal of retailing and consumer services
1,933
International journal of consumer studies
756
International journal of hospitality management
729
Psychology & marketing
665
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Working paper / National Bureau of Economic Research, Inc.
428
The journal of product & brand management
404
Asia Pacific journal of marketing and logistics
399
The journal of product innovation management : an international publication of the Product Development & Management Association
390
Management science : journal of the Institute for Operations Research and the Management Sciences
381
Journal of marketing research : JMR
360
European journal of marketing : EJM
357
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Technological forecasting & social change : an international journal
335
Journal of travel and tourism marketing
317
Journal of marketing management : MM
316
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
315
Journal of international consumer marketing
313
Cogent business & management
311
Journal of retailing
305
Journal of marketing
303
Journal of the Academy of Marketing Science
297
Journal of marketing communications
296
International journal of retail & distribution management
293
Tourism management : research, policies, practice
293
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
291
The international review of retail, distribution and consumer research
289
Journal of consumer behaviour : an international research review
288
Journal of fashion marketing and management
288
The journal of consumer marketing
284
The journal of services marketing
266
Industrial marketing management : the international journal for industrial and high-tech firms
265
International journal of contemporary hospitality management
264
Journal of business ethics : JOBE
261
Journal of economic psychology : research in economic psychology and behavioral economics
253
Marketing intelligence & planning
251
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
306
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306
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1
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
2
The adoption and disadoption of electric vehicles by innovators
Parthasarathy, Madhavan
;
Lassar, Walfried
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 549-573
Persistent link: https://www.econbiz.de/10014457865
Saved in:
3
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
4
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
Saved in:
5
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
6
The creative touch : the influence of haptics on creativity
Kim, Claire Heeryung
;
Herd, Kelly B.
;
Krishnan, H. Shanker
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 113-124
Persistent link: https://www.econbiz.de/10014266015
Saved in:
7
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
8
Cultural differences in giving experiential (vs. material) gifts
Suh, Minji
;
Cho, Hyewon
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 223-236
Persistent link: https://www.econbiz.de/10014333923
Saved in:
9
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
10
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
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