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~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~person:"Bagozzi, Richard P."
~person:"Romaniuk, Jenni"
~subject:"Automotive industry"
~subject:"Ethics"
~subject:"Markenführung"
~subject:"Unternehmensethik"
~type_genre:"Article in journal"
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Automotive industry
Ethics
Markenführung
Unternehmensethik
Brand
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenartikel
4
Brand image
3
Markenimage
3
Brand love
2
Emotion
2
Advertising
1
Advertising and brand recall
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1
Benchmarking
1
Beziehungsmarketing
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Brand attachment
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C-OAR-SE method
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Bagozzi, Richard P.
Romaniuk, Jenni
Ahuvia, Aaron
2
Batra, Rajeev
2
Chen, Qimei
2
Gunasti, Kunter
2
Kouril, Michal
2
Liu, Maggie Wenjing
2
Newman, Kevin P.
2
Pogacar, Ruth
2
Rossiter, John R.
2
Trump, Rebecca K.
2
Aguirre-Rodriguez, Alexandra
1
Ahn, Hongmin
1
Baghi, Ilaria
1
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1
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1
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1
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1
Borgelink, Bianca G. D.
1
Bradlow, Eric T.
1
Brennan, Stacey M.
1
Bóveda-Lambie, Adriana M.
1
Carpenter, Thomas P.
1
Casteran, Gauthier
1
Chen, Wei-Wei
1
Choi, Choongbeom
1
Choi, Sungwoo
1
Chrysochou, Polymeros
1
Cohen, Justin
1
DeSarbo, Wayne
1
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1
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1
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1
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1
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1
Eggers, Fabian
1
Eggers, Felix
1
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1
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1
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Marketing letters : a journal of research in marketing
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of business research : JBR
3
Psychology & marketing
2
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
International journal of market research
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice : JMTP
1
Journal of nonprofit & public sector marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
Marketing : journal of research and management
1
The journal of asset management
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
4
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1
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
2
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
3
Benchmarking buyer behavior towards new brands
Trinh, Giang
;
Romaniuk, Jenni
;
Tanusondjaja, Arry
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 743-752
Persistent link: https://www.econbiz.de/10011614559
Saved in:
4
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
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