//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"DeMotta, Yoshiko"
~person:"Welpe, Isabell M."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internal marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
2
Konsumentenverhalten
2
Arbeitspsychologie
1
Brand image
1
Brand management
1
Dual-process theory
1
Emotion
1
Employee purchase behavior
1
Employer branding Branding
1
Employer of choice
1
First-choice brand (FCB)
1
Functional magnetic resonance imaging (fMRI)
1
HR marketing
1
Implicit contracts
1
Implizite Kontrakte
1
Internal marketing
1
Leistungsmotivation
1
Markenführung
1
Markenimage
1
Motivation
1
Neuroscience
1
Neurowissenschaften
1
Organizational psychology
1
Personalmarketing
1
Psychological contract
1
Region-of-interest (ROI) analysis
1
Social influence
1
Work motivation
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
DeMotta, Yoshiko
Welpe, Isabell M.
Kenning, Peter
1
Opitz, Christian
1
Rampl, Linn Viktoria
1
Sen, Sankar
1
Published in...
All
Marketing letters : a journal of research in marketing
Entrepreneurial marketing
1
Journal of business venturing
1
Zeitschrift für Psychologie
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How psychological contracts motivate employer-brand patronage
DeMotta, Yoshiko
;
Sen, Sankar
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 385-395
Persistent link: https://www.econbiz.de/10011730654
Saved in:
2
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->