How psychological contracts motivate employer-brand patronage
Yoshiko DeMotta, Sankar Sen
| Year of publication: |
September 2017
|
|---|---|
| Authors: | DeMotta, Yoshiko ; Sen, Sankar |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 3, p. 385-395
|
| Subject: | Employee purchase behavior | Psychological contract | Motivation | Social influence | Internal marketing | Implizite Kontrakte | Implicit contracts | Konsumentenverhalten | Consumer behaviour | Leistungsmotivation | Work motivation | Arbeitspsychologie | Organizational psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-017-9426-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011730654