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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Eisend, Martin"
~subject:"Brand image"
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Brand image
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Beziehungsmarketing
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Brand loyalty
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Eisend, Martin
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Marketing letters : a journal of research in marketing
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of the Academy of Marketing Science
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Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
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