Brand personality: a meta-analytic review of antecedents and consequences
Martin Eisend; Nicola E. Stokburger-Sauer
| Year of publication: |
2013
|
|---|---|
| Authors: | Eisend, Martin ; Sauer, Nicola E. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 24.2013, 3, p. 205-216
|
| Subject: | Brand personality | Brand personality dimensions | Brand relationship strength | Brand loyalty | Meta-analysis | Markenimage | Brand image | Meta-Analyse | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Marktforschung | Market research | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009786900