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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Gierl, Heribert"
~subject:"Consumer behaviour"
~subject:"USA"
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Marketing letters : a journal of research in marketing
Marketing : ZFP ; journal of research and management
10
International journal of marketing : IJM ; formerly Der Markt
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Asia Pacific journal of marketing and logistics
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Der Markt : international journal of marketing
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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International advertising and communication : current insights and empirical findings
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International journal of advertising : the quarterly review of marketing communications
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Jahrbuch der Absatz- und Verbrauchsforschung
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Visual art in advertising : the effects of utilitarian vs. hedonic product positioning and price information
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 893-904
Persistent link: https://www.econbiz.de/10009579950
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