Visual art in advertising : the effects of utilitarian vs. hedonic product positioning and price information
Verena Huettl; Heribert Gierl
| Year of publication: |
2012
|
|---|---|
| Authors: | Hüttl-Maack, Verena ; Gierl, Heribert |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 3, p. 893-904
|
| Subject: | Kunst | Arts | Werbewirkung | Advertising effects | Hedonischer Preisindex | Hedonic price index | Utilitarismus | Utilitarianism | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009579950