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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Lilien, Gary L."
~subject:"B-to-B-Marketing"
~subject:"United States"
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B-to-B-Marketing
United States
Business-to-business marketing
2
B2B
1
Customer value
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Kundenwert
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Lieferantenmanagement
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Marketing management
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Marketingmanagement
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New product development
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Lilien, Gary L.
Griffin, Abbie
2
Bayus, Barry L.
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Bowman, Douglas
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Bun, Maurice J. G.
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Carpenter, Thomas P.
1
Ding, Min
1
Gibbs, Richard
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Grewal, Rajdeep
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Jap, Sandy D.
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Josephson, Brett W.
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Kellaris, James J.
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Kouril, Michal
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Lim, Wei Shi
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Pogacar, Ruth
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Raaij, Erik M. van
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Reibstein, Dave
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Russell, Cristel
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Russell, Dale
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Soo, Jiuan Tan
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Triest, Sander van
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Vernooij, Maarten J. A.
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Marketing letters : a journal of research in marketing
Journal of marketing
4
Edward Elgar E-Book Archive
1
Elgar original reference
1
Handbook of business-to-business marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Research handbooks in business and management series
1
The journal of supply chain management : a global review of purchasing and supply
1
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ECONIS (ZBW)
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Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda
Griffin, Abbie
;
Josephson, Brett W.
;
Lilien, Gary L.
; …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 323-337
Persistent link: https://www.econbiz.de/10010207200
Saved in:
2
Calculating, creating, and claiming value in business markets : status and research agenda
Lilien, Gary L.
;
Grewal, Rajdeep
;
Bowman, Douglas
;
Ding, Min
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 287-299
Persistent link: https://www.econbiz.de/10008648792
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