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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Mazursky, David"
~subject:"Kundenintegration"
~subject:"New product development"
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Marketing letters : a journal of research in marketing
Strategic market creation : a new perspective on marketing and innovation management
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Toward a contingency view of new product creativity : assessing the interactive effects of consumers
Rubera, Gaia
;
Ordanini, Andrea
;
Mazursky, David
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 191-206
Persistent link: https://www.econbiz.de/10003976733
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