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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Rao, Vithala R."
~subject:"Advertising"
~subject:"Word-of-mouth"
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The impact of advertising content on movie revenues
Rao, Vithala R.
;
Ravid, S. Abraham Avri
;
Gretz, Richard T.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10011730642
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