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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Yang, Linyun W."
~subject:"Advertising"
~subject:"Filmwirtschaft"
~type:"article"
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Marketing letters : a journal of research in marketing
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The effect of traditionally marginalized groups in advertising on consumer response
Ruggs, Enrica N.
;
Stuart, Jennifer Ames
;
Yang, Linyun W.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011930027
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