The effect of traditionally marginalized groups in advertising on consumer response
Enrica N. Ruggs, Jennifer Ames Stuart, Linyun W. Yang
| Year of publication: |
September 2018
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|---|---|
| Authors: | Ruggs, Enrica N. ; Stuart, Jennifer Ames ; Yang, Linyun W. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 29.2018, 3, p. 319-335
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| Subject: | Diversity | Target marketing | Advertising | Identity | Schemas | Konsumentenverhalten | Consumer behaviour | Werbung | Werbewirkung | Advertising effects | Zielgruppe | Target group | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-018-9468-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011930027