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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Advertising"
~subject:"Consumer behaviour"
~subject:"USA"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Advertising
Consumer behaviour
USA
Advertising effects
60
Werbewirkung
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40
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22
Brand image
14
Markenimage
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Paas, Leonard J.
2
Septianto, Felix
2
Ai, Yijie
1
Aravindakshan, Ashwin
1
Aurier, Philippe
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Bae, Sohyun
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Baek, Tae Hyun
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Marketing letters : a journal of research in marketing
International journal of advertising : the review of marketing communications
192
Journal of business research : JBR
172
Journal of advertising research
160
Journal of marketing communications
160
International journal of advertising : the quarterly review of marketing communications
159
Journal of advertising : official publication of the American Academy of Advertising
152
Journal of promotion management : JPM
89
Psychology & marketing
80
Journal of promotion management : innovations in planning and applied research
79
Journal of retailing and consumer services
76
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
73
International journal of internet marketing and advertising : IJIMA
59
Journal of current issues and research in advertising : JCIRA
48
Journal of marketing research : JMR
48
European journal of marketing : EJM
46
Health marketing quarterly
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Young consumers : insight and ideas for responsible marketers
35
Journal of marketing
34
The journal of product & brand management
34
Journal of current issues and research in advertising
32
Asia Pacific journal of marketing and logistics
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
International journal of hospitality management
29
The journal of consumer marketing
29
Journal of global marketing
28
Journal of advertising
26
The journal of brand management : an international journal
26
International journal of pharmaceutical and healthcare marketing : IJPHM
25
Journal of international consumer marketing
25
Marketing intelligence & planning
25
Journal of marketing research
24
Journal of the Academy of Marketing Science
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Marketing : ZFP ; journal of research and management
23
European journal of marketing
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
22
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ECONIS (ZBW)
49
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1
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
2
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
3
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
4
We are more tolerant than I : self-construal and consumer responses toward deceptive advertising
Bae, Sohyun
;
Liu, Xiaoyan
;
Ng, Sharon
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013273044
Saved in:
5
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
6
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
7
Sinfully decadent : priming effects of immoral advertising symbols on indulgence
Ilicic, Jasmina
;
Brennan, Stacey M.
;
Kulczynski, Alicia
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10012488850
Saved in:
8
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
9
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
10
"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels
Liu, Qiang
;
Liu, Hongju
;
Kalwani, Manohar U.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
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