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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
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Beziehungsmarketing
Consumer behaviour
Konsumentenverhalten
292
Brand management
70
Markenführung
70
Brand image
61
Markenimage
61
Advertising effects
60
Werbewirkung
60
Relationship marketing
52
Theorie
51
Theory
51
Market research
45
Marktforschung
45
Brand
42
Markenartikel
42
Experiment
37
Marketing management
37
Marketingmanagement
37
USA
37
United States
37
Advertising
35
Emotion
34
Werbung
34
Customer satisfaction
33
Kundenzufriedenheit
33
Internet marketing
30
Online-Marketing
30
Preismanagement
27
Pricing strategy
27
Viral marketing
24
Virales Marketing
24
Dienstleistungsqualität
22
New product development
22
Produktentwicklung
22
Service quality
22
Distribution channel
21
Sales promotion
21
Vertriebsweg
21
Willingness to pay
21
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Undetermined
150
Free
17
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Article
316
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1
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Article in journal
314
Aufsatz in Zeitschrift
314
Conference paper
9
Konferenzbeitrag
9
Collection of articles of several authors
2
Sammelwerk
2
Conference proceedings
1
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1
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Language
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English
317
Author
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Breugelmans, Els
5
Bradlow, Eric T.
4
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Dawes, John
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Bijmolt, Tammo H. A.
2
Biswas, Abhijit
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
DeSarbo, Wayne
2
Dommer, Sara Loughran
2
Doorn, Jenny van
2
Draganska, Michaela
2
Driesener, Carl
2
Eisend, Martin
2
Ghose, Anindya
2
Ghosh Chowdhury, Tilottama
2
Grégoire, Yany
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Johnson, Jean L.
2
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Published in...
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,266
Journal of retailing and consumer services
2,053
International journal of hospitality management
839
International journal of consumer studies
767
Psychology & marketing
683
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
524
SpringerLink / Bücher
503
Industrial marketing management : the international journal for industrial and high-tech firms
472
Working paper / National Bureau of Economic Research, Inc.
443
Asia Pacific journal of marketing and logistics
430
The journal of product & brand management
407
European journal of marketing : EJM
393
NBER Working Paper
387
The journal of brand management : an international journal
379
Journal of marketing research : JMR
373
Journal of the Academy of Marketing Science
373
Journal of travel and tourism marketing
368
The journal of services marketing
368
Journal of Consumer Marketing
366
European Journal of Marketing
365
Journal of marketing
363
Management science : journal of the Institute for Operations Research and the Management Sciences
363
Tourism management : research, policies, practice
363
Journal of marketing management : MM
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of retailing
340
Journal of international consumer marketing
327
Cogent business & management
325
The service industries journal
321
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
319
Journal of marketing communications
316
International journal of contemporary hospitality management
313
International journal of retail & distribution management
312
The international review of retail, distribution and consumer research
311
Journal of strategic marketing
301
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
298
The journal of consumer marketing
291
Journal of consumer behaviour : an international research review
290
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ECONIS (ZBW)
317
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61
Sinfully decadent : priming effects of immoral advertising symbols on indulgence
Ilicic, Jasmina
;
Brennan, Stacey M.
;
Kulczynski, Alicia
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10012488850
Saved in:
62
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
63
Can negative buzz increase awareness and purchase intent?
Han, Jung Ah
;
Feit, Elea McDonnell
;
Srinivasan, Shuba
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012229461
Saved in:
64
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
Saved in:
65
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
66
Drug influences on consumer judgments : emerging insights and research opportunities from the intersection of pharmacology and psychology
Durso, Geoffrey R. O.
;
Haws, Kelly L.
;
Way, Baldwin M.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 19-23
Persistent link: https://www.econbiz.de/10012229469
Saved in:
67
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
68
The past, present, and future of customer management
Oblander, Elliot Shin
;
Gupta, Sunil
;
Mela, Carl F.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 125-136
Persistent link: https://www.econbiz.de/10012301418
Saved in:
69
Platform data strategy
Bhargava, Hemant K.
;
Rubel, Olivier
;
Altman, Elizabeth J.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10012417687
Saved in:
70
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
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