The past, present, and future of customer management
Elliot Shin Oblander, Sunil Gupta, Carl F. Mela, Russell S. Winer, Donald R. Lehmann
| Year of publication: |
2020
|
|---|---|
| Authors: | Oblander, Elliot Shin ; Gupta, Sunil ; Mela, Carl F. ; Winer, Russell S. ; Lehmann, Donald R. |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 31.2020, 2/3, p. 125-136
|
| Subject: | Customer management | Customer relationship dynamics | Customer lifetime value | Direct marketing | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Direktmarketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-020-09525-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012301418