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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Beziehungsmarketing"
~subject:"Persönlichkeitspsychologie"
~subject:"Zahlungsbereitschaftsanalyse"
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Beziehungsmarketing
Persönlichkeitspsychologie
Zahlungsbereitschaftsanalyse
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
40
Werbewirkung
40
Brand
35
Markenartikel
35
Relationship marketing
27
Emotion
23
Theorie
22
Theory
22
Experiment
20
Advertising
19
Werbung
19
Viral marketing
18
Virales Marketing
18
Cognition
17
Kognition
17
Market research
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Marktforschung
16
Internet marketing
15
Online-Marketing
15
Perception
15
Wahrnehmung
15
Customer satisfaction
14
Kundenzufriedenheit
14
Präferenztheorie
14
Theory of preferences
14
Personality psychology
13
Preismanagement
13
Pricing strategy
13
Decision under uncertainty
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Entscheidung unter Unsicherheit
12
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Chen, Qimei
2
Doorn, Jenny van
2
Spann, Martin
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Tam, Leona
2
Aali, Abdulrahman Yousef al-
1
Aguirre-Rodriguez, Alexandra
1
Ahuvia, Aaron
1
Ashworth, Laurence
1
Bagozzi, Richard P.
1
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1
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1
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Bellis, Emanuel de
1
Biswas, Abhijit
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Blut, Markus
1
Bosukonda, Narendra
1
Breugelmans, Els
1
Brown, Drew
1
Bóveda-Lambie, Adriana M.
1
Bügel, Marnix S.
1
Casteran, Gauthier
1
Chrysochou, Polymeros
1
Coenen, Christian
1
Connan Guesquière, Chantal
1
Das, Neel
1
Dawar, Niraj
1
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1
Dholakia, Utpal M.
1
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Dogerlioglu-Demir, Kivilcim
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1
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1
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Fang, Shu
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Farsky, Mario
1
Flores, Constanza
1
Frennea, Carly
1
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1
Giudicati, Gianna
1
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
551
Journal of business research : JBR
472
International journal of hospitality management
216
Psychology & marketing
133
The journal of services marketing
122
The journal of product & brand management
115
The journal of brand management : an international journal
103
Journal of travel and tourism marketing
91
Asia Pacific journal of marketing and logistics
88
Journal of the Academy of Marketing Science
88
International journal of consumer studies
84
International journal of contemporary hospitality management
80
Journal of hospitality marketing & management
80
Journal of retailing
79
Cogent business & management
77
Journal of strategic marketing
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Journal of consumer research : JCR ; an interdisciplinary bimonthly
68
European journal of marketing : EJM
67
Tourism management : research, policies, practice
67
The service industries journal
66
Marketing intelligence & planning
63
Food policy : economics planning and politics of food and agriculture
61
Industrial marketing management : the international journal for industrial and high-tech firms
61
Journal of marketing
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
60
The international review of retail, distribution and consumer research
59
Journal of service management
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
53
Services marketing quarterly
52
Journal of marketing management : MM
51
SpringerLink / Bücher
51
International journal of retail & distribution management
50
Journal of service research : JSR
50
The journal of consumer marketing
48
International journal of internet marketing and advertising : IJIMA
47
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
46
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ECONIS (ZBW)
51
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
4
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
5
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
6
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
7
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
8
Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
Saved in:
9
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
10
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
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