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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~subject:"USA"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Consumer behaviour
Markenführung
USA
Advertising effects
60
Werbewirkung
60
Konsumentenverhalten
40
Advertising
22
Werbung
22
Brand image
14
Markenimage
14
Brand management
11
Internet marketing
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Online-Marketing
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United States
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English
44
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Ilicic, Jasmina
2
Kulczynski, Alicia
2
Septianto, Felix
2
Ai, Yijie
1
Aravindakshan, Ashwin
1
Bae, Sohyun
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1
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1
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1
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1
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1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
151
Journal of marketing communications
142
International journal of advertising : the review of marketing communications
139
Journal of advertising research
122
International journal of advertising : the quarterly review of marketing communications
107
Journal of advertising : official publication of the American Academy of Advertising
89
Psychology & marketing
76
Journal of promotion management : JPM
74
Journal of retailing and consumer services
70
Journal of promotion management : innovations in planning and applied research
69
International journal of internet marketing and advertising : IJIMA
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
Journal of marketing research : JMR
43
Journal of current issues and research in advertising : JCIRA
37
The journal of product & brand management
36
European journal of marketing : EJM
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Health marketing quarterly
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
The journal of consumer marketing
29
Asia Pacific journal of marketing and logistics
28
Journal of marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Marketing : ZFP ; journal of research and management
27
The journal of brand management : an international journal
27
International journal of hospitality management
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of current issues and research in advertising
24
Journal of international consumer marketing
24
Marketing intelligence & planning
23
SpringerLink / Bücher
22
Journal of consumer behaviour : an international research review
21
Journal of global marketing
21
Young consumers : insight and ideas for responsible marketers
21
European journal of marketing
20
International journal of sports marketing & sponsorship
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Sport marketing quarterly : preferred journal of the Sport Marketing Association
19
International journal of consumer studies
17
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ECONIS (ZBW)
44
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1
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
2
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
3
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
4
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
5
We are more tolerant than I : self-construal and consumer responses toward deceptive advertising
Bae, Sohyun
;
Liu, Xiaoyan
;
Ng, Sharon
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013273044
Saved in:
6
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
7
Sinfully decadent : priming effects of immoral advertising symbols on indulgence
Ilicic, Jasmina
;
Brennan, Stacey M.
;
Kulczynski, Alicia
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10012488850
Saved in:
8
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
9
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
10
"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels
Liu, Qiang
;
Liu, Hongju
;
Kalwani, Manohar U.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
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