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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Cross-cultural marketing"
~subject:"Kulturelle Identität"
~type_genre:"Aufsatz in Zeitschrift"
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Cross-cultural marketing
Kulturelle Identität
Beziehungsmarketing
1
Comparison
1
Consumer behaviour
1
Cultural identity
1
East Asia
1
Field study
1
Inter-Asian differences
1
Konsumentenverhalten
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Mass Customization
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Mass customization
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Ostasien
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Relationship marketing
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Risiko
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Uncertainty avoidance
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Bellis, Emanuel de
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Herrmann, Andreas
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Hildebrand, Christian
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Ito, Kenichi
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
4
Psychology & marketing
4
Asia Pacific journal of marketing and logistics
3
Journal of global marketing
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of international consumer marketing
2
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Enterprise & society : the international journal of business history
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International journal of advertising : the quarterly review of marketing communications
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International journal of nonprofit and voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal für Betriebswirtschaft : management review quarterly
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Journal of advertising research
1
Journal of consumer behaviour : an international research review
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Journal of hospitality marketing & management
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Journal of marketing management : MM
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Journal of marketing theory and practice
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Journal of marketing theory and practice : JMTP
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Journal of retailing and consumer services
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Journal of revenue and pricing management
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Journal of teaching in international business
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Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
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