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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Entscheidung unter Unsicherheit"
~subject:"Price promotion"
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Entscheidung unter Unsicherheit
Price promotion
Sales promotion
20
Verkaufsförderung
20
Consumer behaviour
11
Konsumentenverhalten
11
Preismanagement
5
Pricing strategy
5
Einzelhandel
3
Kundenbindungsprogramm
3
Loyalty program
3
Retail trade
3
Advertising effects
2
Beziehungsmarketing
2
Brand management
2
Customer satisfaction
2
Decision under uncertainty
2
Einzelhandelspreis
2
Kundenzufriedenheit
2
Ladengestaltung
2
Markenführung
2
Relationship marketing
2
Retail price
2
Salespeople
2
Selling
2
Store design
2
Theorie
2
Theory
2
Verkauf
2
Verkaufspersonal
2
Werbewirkung
2
Absatz
1
Advertising
1
Advertising music
1
Arzneimittel
1
Bio-Lebensmittel
1
Brand
1
Brand change
1
Brand image
1
Brand relevance in category
1
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Article
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English
4
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Aspara, Jaakko
1
Bearden, William O.
1
Dholakia, Utpal M.
1
Erev, Ido
1
Haruvy, Ernan
1
Haws, Kelly L.
1
Heravi, Saeed M.
1
Isojärvi, Jyrki
1
Morgan, Peter
1
Movarrei, Reza
1
Tian, Kun
1
Yan, Ji
1
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Marketing letters : a journal of research in marketing
Journal of marketing research : JMR
4
Journal of retailing
4
Journal of retailing and consumer services
4
Journal of business research : JBR
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
1
Birkbeck working papers in economics and finance : BWPEF
1
ERIM report series research in management
1
European journal of marketing
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Information economics and policy : IEP
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Mays Business School Research Paper
1
Omega : the international journal of management science
1
Schmalenbach journal of business research : SBUR
1
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ECONIS (ZBW)
4
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1
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
The vices and virtues of consumption choices : price promotion and consumer decision making
Yan, Ji
;
Tian, Kun
;
Heravi, Saeed M.
;
Morgan, Peter
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 461-475
Persistent link: https://www.econbiz.de/10011730697
Saved in:
3
Situational and trait interactions among goal orientations
Haws, Kelly L.
;
Bearden, William O.
;
Dholakia, Utpal M.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10009530132
Saved in:
4
Two-stage lotteries and the value of unresolved uncertainty
Erev, Ido
;
Haruvy, Ernan
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10003976730
Saved in:
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