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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Erfolgsfaktor"
~type:"article"
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Marketing letters : a journal of research in marketing
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Celebrity endorsers' performance on the "ground" and on the "floor"
Nicolau, Juan Luis
;
Santa-María, María Jesús
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
2
,
pp. 143-149
Persistent link: https://www.econbiz.de/10009742807
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