Celebrity endorsers' performance on the "ground" and on the "floor"
Year of publication: |
2013
|
---|---|
Authors: | Nicolau, Juan Luis ; Santa-María, María Jesús |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 24.2013, 2, p. 143-149
|
Subject: | Rafael Nadal | Celebrity-Werbung | Celebrity endorsement | Marktwert | Market value | Erfolgsfaktor | Success factor | Ballsport | Ball game |
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