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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Film"
~subject:"Kreativsektor"
~subject:"Television"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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Marketing letters : a journal of research in marketing
Journal of cultural economics
9
The journal of media economics
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of arts management
4
Journal of business research : JBR
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Asia Pacific business review
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Cambridge journal of regions economy and society
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Competition & change : the journal of global business and political economy
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Hollywood caught in two worlds? : the impact of the Bechdel test on the international box office performance of cinematic films
Valentowitsch, Johann
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 293-308
Persistent link: https://www.econbiz.de/10014333935
Saved in:
2
Exploring the small movie profitability puzzle
Huang, Dongling
;
Markovitch, Dmitri G.
;
Strijnev, Andrei
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10010490156
Saved in:
3
The long-term box office performance of sequel movies
Dhar, Tirtha
;
Sun, Guanghui
;
Weinberg, Charles B.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 13-29
Persistent link: https://www.econbiz.de/10009517729
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