Exploring the small movie profitability puzzle
Dongling Huang; Dmitri G. Markovitch; Andrei Strijnev
| Year of publication: |
2015
|
|---|---|
| Authors: | Huang, Dongling ; Markovitch, Dmitri G. ; Strijnev, Andrei |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 1, p. 43-55
|
| Subject: | Motion picture industry | Movie performance | Low-budget films | Filmwirtschaft | Film industry | Film | Kino | Movie theatre | Unternehmenserfolg | Firm performance | Rentabilität | Profitability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010490156