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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Food safety"
~subject:"Lebensmittelkonsum"
~subject:"Marketing management"
~subject:"Theory"
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Search: subject_exact:"Consumer Behaviour"
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Food safety
Lebensmittelkonsum
Marketing management
Theory
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
40
Werbewirkung
40
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35
Markenartikel
35
Beziehungsmarketing
27
Relationship marketing
27
Emotion
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Theorie
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Viral marketing
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Virales Marketing
18
Cognition
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Internet marketing
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Online-Marketing
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Perception
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Customer satisfaction
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Präferenztheorie
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Theory of preferences
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Personality psychology
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Persönlichkeitspsychologie
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Preismanagement
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Pricing strategy
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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1
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1
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1
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1
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1
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1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
145
Journal of retailing and consumer services
115
NBER working paper series
98
Working paper / National Bureau of Economic Research, Inc.
90
NBER Working Paper
86
International journal of consumer studies
78
Food policy : economics planning and politics of food and agriculture
77
Management science : journal of the Institute for Operations Research and the Management Sciences
75
Discussion paper / Centre for Economic Policy Research
71
SpringerLink / Bücher
65
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
Journal of economic psychology : research in economic psychology and behavioral economics
61
Europäische Hochschulschriften / 5
60
Gabler Edition Wissenschaft
59
Economics letters
58
Journal of economic behavior & organization : JEBO
57
European journal of operational research : EJOR
56
International journal of industrial organization
55
Journal of food products marketing
48
International journal of hospitality management
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
CESifo working papers
43
Journal of marketing research : JMR
42
The American economic review
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Applied economics
40
Journal of marketing
40
American journal of agricultural economics
39
European journal of marketing : EJM
39
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
39
The journal of product & brand management
39
Psychology & marketing
38
Journal of retailing
37
Journal of marketing management : MM
36
Journal of the Academy of Marketing Science
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Discussion paper
33
Discussion paper / Tinbergen Institute
33
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1
Profitability of behavior-based price discrimination
Shrivastav, Sumit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 535-547
Persistent link: https://www.econbiz.de/10014457863
Saved in:
2
To buy or how much to buy? : partition dependence in purchase-quantity decisions
Tavassoli, Nader T.
;
Visentin, Matteo
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10013273023
Saved in:
3
Consumer responses toward symmetric versus asymmetric facial expression emojis
Hewage, Ganga S. Urumutta
;
Liu, Yue
;
Wang, Ze
;
Mao, Huifang
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 219-230
Persistent link: https://www.econbiz.de/10012548472
Saved in:
4
Facts-up-front : should food companies follow the FDA or industry label format? : the effects of combining virtue and vice information on consumer evaluations
Zlatevska, Natalina
;
Chowdhury, Rafi M. M. I.
;
Tam, Leona
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 321-334
Persistent link: https://www.econbiz.de/10012144815
Saved in:
5
When the purpose lies within : maximizers and satisfaction with autotelic choices
Kokkoris, Michail D.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 73-85
Persistent link: https://www.econbiz.de/10011820304
Saved in:
6
Effects of physical cleansing on subsequent unhealthy eating
Kim, Jungkeun
;
Kim, Jae-Eun
;
Park, Jongwon
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011876250
Saved in:
7
The influence of graphical versus numerical information representation modes on the compromise effect
Kim, Jungkeun
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 397-409
Persistent link: https://www.econbiz.de/10011730657
Saved in:
8
Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 423-436
Persistent link: https://www.econbiz.de/10011730667
Saved in:
9
The vices and virtues of consumption choices : price promotion and consumer decision making
Yan, Ji
;
Tian, Kun
;
Heravi, Saeed M.
;
Morgan, Peter
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 461-475
Persistent link: https://www.econbiz.de/10011730697
Saved in:
10
Malleability of taste perception : biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay
Mantonakis, Antonia
;
Schwarz, Norbert
;
Wudarzewski, Amanda
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 293-303
Persistent link: https://www.econbiz.de/10011675186
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