The influence of graphical versus numerical information representation modes on the compromise effect
Year of publication: |
September 2017
|
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Authors: | Kim, Jungkeun |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 3, p. 397-409
|
Subject: | Information presentation mode | Graphical vs. numerical mode | Compromise effect | Time pressure | Experiment | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
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