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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Word-of-mouth"
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
19
Journal of business research : JBR
16
International journal of hospitality management
8
The journal of product & brand management
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Tourism management : research, policies, practice
4
Electronic commerce research
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business ethics : JOBE
3
The journal of services marketing
3
Cuadernos de GestiĆ³n
2
Global business and finance review
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International journal of industrial organization
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International journal of quality and service sciences
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International journal of retail and distribution management
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International review on public and non-profit marketing
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Journal of electronic commerce research : JECR
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Journal of hospitality and tourism insights
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Journal of marketing for higher education
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Journal of revenue and pricing management
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Journal of service management
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Journal of the Academy of Marketing Science
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Quantitative marketing and economics : QME
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Service business
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Technological forecasting & social change : an international journal
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The journal of business & industrial marketing
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The journal of consumer marketing
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African journal of business and economic research : AJBER
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Arts and the market : AAM
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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Business & Information Systems Engineering
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Corporate reputation review
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A lure or a turn-off : social media reactions to business model innovation announcements
Bowen, Melanie
;
Wen, Xiaohan
;
Kim, Shinhye
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 13-33
Persistent link: https://www.econbiz.de/10014265928
Saved in:
2
The impact of social media conversations on consumer brand choices
Liu, Yizao
;
Lopez, Rigoberto A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011443998
Saved in:
3
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
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