The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Romain Cadario
| Year of publication: |
2015
|
|---|---|
| Authors: | Cadario, Romain |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 4, p. 411-422
|
| Subject: | Internet marketing | Word-of-mouth | Online consumer reviews | Television shows | Virales Marketing | Viral marketing | Online-Marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Fernsehprogramm | Television programme | Internet | Fernsehen | Television |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011399060