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~isPartOf:"Marketing letters : a journal of research in marketing"
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Advertising
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Advertising effects
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Marketing letters : a journal of research in marketing
Journal of advertising research
209
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of business research : JBR
158
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
70
Management science : journal of the Institute for Operations Research and the Management Sciences
67
European journal of operational research : EJOR
65
Journal of promotion management : innovations in planning and applied research
64
European journal of marketing : EJM
62
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
55
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
SpringerLink / Bücher
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
41
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
Journal of global marketing
32
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Marketing : ZFP ; journal of research and management
27
Journal of international consumer marketing
26
Applied economics
25
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ECONIS (ZBW)
34
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1
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
2
Great expectations : argument order expectations shape the efficacy of order effects in one-sided advertisements
Clarkson, Joshua John
;
Cooke, Alan D. J.
;
Martin, …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 383-395
Persistent link: https://www.econbiz.de/10014334016
Saved in:
3
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
4
CEO inside-debt compensation and strategic emphasis
Shankar, Nithya
;
Francis, Bill B.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 653-667
Persistent link: https://www.econbiz.de/10014458460
Saved in:
5
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
6
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
7
A dynamic model of price competition and promotion in prescription drug markets
Roy, Abhik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 577-591
Persistent link: https://www.econbiz.de/10013454635
Saved in:
8
We are more tolerant than I : self-construal and consumer responses toward deceptive advertising
Bae, Sohyun
;
Liu, Xiaoyan
;
Ng, Sharon
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013273044
Saved in:
9
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
10
Sinfully decadent : priming effects of immoral advertising symbols on indulgence
Ilicic, Jasmina
;
Brennan, Stacey M.
;
Kulczynski, Alicia
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10012488850
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