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~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing letters : a journal of research in marketing
ICC publication
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Corporate communications : an international journal
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Journal of Financial Crime
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Text is gendered : the role of
letter
case
Kim, Aekyoung
;
Maglio, Sam J.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10012548436
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2
The effects of uppercase and lowercase wordmarks on brand perceptions
Xu, Xiaobing
;
Rong, Chen
;
Liu, Maggie Wenjing
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011730689
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