Text is gendered : the role of letter case
Year of publication: |
2021
|
---|---|
Authors: | Kim, Aekyoung ; Maglio, Sam J. |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 32.2021, 2, p. 179-190
|
Subject: | Language | Gender | Letter case | Conceptual metaphor | Geschlecht | Sprache | Kommunikation | Communication |
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