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~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing letters : a journal of research in marketing
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Using consumer responsibility
reminders
to reduce cuteness-induced indulgent consumption
Scott, Maura L.
;
Nenkov, Gergana Y.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 323-336
Persistent link: https://www.econbiz.de/10011486548
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