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~isPartOf:"Marketing letters : a journal of research in marketing"
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Personalization
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Personalisierung
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
34
Electronic commerce research
30
Information systems research : ISR
29
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
Journal of retailing and consumer services
26
International journal of hospitality management
25
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Tourism management : research, policies, practice
22
Journal of management information systems : JMIS
21
International journal of business information systems : IJBIS
19
Electronic commerce research and applications
17
Journal of retailing
15
International journal of electronic commerce : IJEC
14
Technological forecasting & social change : an international journal
12
International journal of contemporary hospitality management
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of electronic commerce research : JECR
11
Journal of information & knowledge management : JIKM
11
Journal of revenue and pricing management
11
Management information systems : mis quarterly
11
Psychology & marketing
11
The power of one : gaining business value from personalization technologies
11
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Decision support systems : DSS ; the international journal
9
Electronic markets : the international journal on networked business
9
Information systems and e-business management : ISeB
9
International journal of advertising : the review of marketing communications
9
Journal of organizational computing and electronic commerce
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of hospitality marketing & management
8
Journal of internet commerce
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
SpringerLink / Bücher
8
Tourism management perspectives : TMP
8
INFORMS journal on computing : JOC
7
International journal of internet marketing and advertising : IJIMA
7
Journal of marketing communications
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Praxis der Personalisierung im Handel : mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern
7
Discussion papers / CEPR
6
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ECONIS (ZBW)
5
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1
How reviewers' use of profanity affects perceived usefulness of online reviews
Hair, Michael
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 151-163
Persistent link: https://www.econbiz.de/10011876249
Saved in:
2
The effects of the experience recommendation on short- and long-term happiness
Sääksjärvi, Maria
;
Hellén, Katatrina
;
Desmet, Pieter
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 675-686
Persistent link: https://www.econbiz.de/10011614534
Saved in:
3
Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy
Song, Ji Hee
;
Kim, Hye Young
;
Kim, Sahangsoon
;
Lee, Sung Won
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10011444027
Saved in:
4
Digging for gold with a simple tool : validating text mining in studying electronic word-of-mouth (eWOM) communication
Tang, Chuanyi
;
Guo, Lin
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10010490149
Saved in:
5
Customization of online advertising : the role of intrusiveness
Doorn, Jenny van
;
Hoekstra, Janita Cornelia
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010207199
Saved in:
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