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~isPartOf:"Marketing management : a cultural perspective"
~subject:"Russia"
~subject:"Turkey"
~subject:"USA"
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National culture
4
Nationalkultur
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International marketing
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Internationales Marketing
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Russland
2
Advertising
1
Advertising effects
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Automotive industry
1
Brand image
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Kfz-Industrie
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Ger, Güliz
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Kravets, Olga
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Luedicke, Marius K.
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Sandıkçı, Özlem
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Tolstikova, Natalia
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Marketing management : a cultural perspective
Cross cultural management : an international journal
14
Journal of international consumer marketing
11
International journal of cross cultural management : CCM
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of business ethics : JOBE
4
Journal of business research : JBR
4
Journal of euromarketing
4
Journal of world business : JWB
4
Eurasian geography and economics
3
Journal of career development
3
Journal of managerial issues : JMI
3
Psychology & marketing
3
SpringerLink / Bücher
3
Asian business & management
2
Australasian marketing journal
2
Contributions to Management Science
2
Cross-cultural knowledge management : fostering innovation and collaboration inside the multicultural enterprise
2
Cultural ergonomics
2
Discussion paper / Centre for Economic Policy Research
2
Discussion paper series / IZA
2
Dresdner Beiträge zur Betriebswirtschaftslehre
2
European journal of international management : EJIM
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Handbook of research on effective marketing in contemporary globalism
2
Industrial relations : a journal of economy & society
2
International business review : the official journal of the European International Business Academy
2
International journal of advertising : the quarterly review of marketing communications
2
International marketing review
2
Journal of East-West business
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of global marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing theory and practice
2
Journal of organizational change management
2
Journal of technology management in China
2
Journal of the Academy of Marketing Science
2
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ECONIS (ZBW)
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Dove in Russia : the role of culture in advertising success
Tolstikova, Natalia
- In:
Marketing management : a cultural perspective
,
(pp. 78-92)
.
2012
Persistent link: https://www.econbiz.de/10009507179
Saved in:
2
International marketing at the interface of the alluring global and the comforting local
Ger, Güliz
;
Kravets, Olga
;
Sandıkçı, Özlem
- In:
Marketing management : a cultural perspective
,
(pp. 30-42)
.
2012
Persistent link: https://www.econbiz.de/10009507187
Saved in:
3
Driving a deeply rooted brand : cultural marketing lessons learned from GM's Hummer advertising
Luedicke, Marius K.
- In:
Marketing management : a cultural perspective
,
(pp. 315-331)
.
2012
Persistent link: https://www.econbiz.de/10009508085
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