International marketing at the interface of the alluring global and the comforting local
Güliz Ger, Olga Kravets, and Özlem Sandıkcı
| Year of publication: |
2012
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|---|---|
| Authors: | Ger, Güliz ; Kravets, Olga ; Sandıkçı, Özlem |
| Published in: |
Marketing management : a cultural perspective. - London : Routledge, ISBN 978-0-415-60683-7. - 2012, p. 30-42
|
| Subject: | Internationales Marketing | International marketing | Nationalkultur | National culture | Türkei | Turkey | Russland | Russia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009507187