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~isPartOf:"Marketing management : a cultural perspective"
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Marketing management : a cultural perspective
Economics Papers from University Paris Dauphine
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Recherche et applications en marketing
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International journal of service industry management : IJSIM
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Journal of business research : JBR
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Journal of retailing
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Recherche et applications en marketing : RAM
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Revue française de gestion : hommes et techniques
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The Oxford handbook of luxury business
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AMS review : official publication of the Academy of Marketing Science
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Journal of business ethics : JBE
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing management : MM
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Journal of retailing and consumer services
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Open Access publications from Université Paris-Dauphine
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Regional affiliations : building a marketing strategy on regional ethnicity
Dion, Delphine
;
Sitz, Lionel
- In:
Marketing management : a cultural perspective
,
(pp. 60-77)
.
2012
Persistent link: https://www.econbiz.de/10009507182
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