Regional affiliations : building a marketing strategy on regional ethnicity
Year of publication: |
2012
|
---|---|
Authors: | Dion, Delphine ; Sitz, Lionel |
Published in: |
Marketing management : a cultural perspective. - London : Routledge, ISBN 978-0-415-60683-7. - 2012, p. 60-77
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Subject: | Marketingmanagement | Marketing management | Regionale Wirtschaftsintegration | Regional economic integration | Frankreich | France |
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