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~isPartOf:"Marketing management : a quarterly business management publication of the American Marketing Association"
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Marketing management : a quarterly business management publication of the American Marketing Association
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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MIT sloan management review
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Marketing theory
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International marketing review
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Journal of Consumer Research
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Journal of consumer research : JCR ; an interdisciplinary journal
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Psychology & marketing
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Consumer culture theory
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Edward Elgar E-Book Archive
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Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Journal of Consumer Psychology
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Journal of consumer behaviour : an international research review
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Multitasking Youth - To engage youth consumers, you must understand the paradox of their media consumption.
Rohm, Andrew J
;
Sultan, Fareena
;
Bardhi, Fleura
- In:
Marketing management : a quarterly business management …
18
(
2009
)
6
,
pp. 20-26
Persistent link: https://www.econbiz.de/10008337283
Saved in:
2
Multitasking Youth - To engage youth consumers, you must understand the paradox of their media consumption.
Rohm, Andrew J
;
Sultan, Fareena
;
Bardhi, Fleura
- In:
Marketing management : a quarterly business management …
18
(
2009
)
6
,
pp. 20-26
Persistent link: https://www.econbiz.de/10008353826
Saved in:
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