Multitasking Youth - To engage youth consumers, you must understand the paradox of their media consumption.
Year of publication: |
2009
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Authors: | Rohm, Andrew J ; Sultan, Fareena ; Bardhi, Fleura |
Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 18.2009, 6, p. 20-26
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