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~isPartOf:"Marketing management : a quarterly business management publication of the American Marketing Association"
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Day, George S.
4
Day, George S
2
Aaker, David A.
1
Howland, Samantha
1
Malcolm, Robert
1
Moorman, Christine
1
Parayre, Roch
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Schoemaker, Paul J.H.
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Marketing management : a quarterly business management publication of the American Marketing Association
Journal of marketing
16
MIT sloan management review
12
Journal of marketing research : JMR
5
Journal of the Academy of Marketing Science
5
California management review
4
Harvard business review : HBR
4
MSI reports : working paper series
4
Report / Marketing Science Institute
4
Strategy & Leadership
4
Strategy & leadership : a publication of Strategic Leadership Forum
4
California management review : CMR
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of advertising research
3
Long range planning : LRP ; international journal of strategic management
3
Sloan management review
3
Strategic marketing : planning, implementation, and control
3
Business strategy review
2
Consumer behavior : Theory and application
2
Journal of contemporary business
2
Operations research, Management science : OR MS ; the international literature digest
2
Technological forecasting & social change : an international journal
2
The journal of business & industrial marketing
2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
Wiley series in marketing
2
Behavioral and management science in marketing
1
Business Horizons
1
Business horizons
1
Business policy and strategy : selected readings
1
Consumer behavior : theoretical sources
1
Corporate social accounting
1
European Management Journal
1
European management journal : publ. twice a year for the Scottish Business School
1
Evolving and emerging issues in marketing strategy
1
Executive excellence : the magazine of personal development, managerial effectiveness, and organizational productivity
1
Foreign Agriculture Report, Office of Foreign Agricultural Relations, U.S. Department of Agriculture
1
Foreign agriculture
1
Handbook of marketing
1
Journal of Consumer Research
1
Journal of business strategy
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1
The CMO and the Future of Marketing - Tomorrow's CMOs will need a broader skill set to survive and thrive
Day, George S
;
Malcolm, Robert
- In:
Marketing management : a quarterly business management …
21
(
2012
)
1
,
pp. 34-44
Persistent link: https://www.econbiz.de/10009960831
Saved in:
2
An Outside-In Perspective to Strategy - Step outside to see what's important
Day, George S
;
Moorman, Christine
- In:
Marketing management : a quarterly business management …
20
(
2011
)
3
,
pp. 22-30
Persistent link: https://www.econbiz.de/10009341444
Saved in:
3
Looking at Marketing's Future - Marketers should embrace the future and prepare for its uncertainties.
Day, George S.
;
Howland, Samantha
;
Parayre, Roch
- In:
Marketing management : a quarterly business management …
18
(
2009
)
5
,
pp. 12-19
Persistent link: https://www.econbiz.de/10008328232
Saved in:
4
Seeing Sooner - Scan for weak signals from the periphery.
Day, George S.
;
Schoemaker, Paul J.H.
- In:
Marketing management : a quarterly business management …
16
(
2007
)
6
,
pp. 20-27
Persistent link: https://www.econbiz.de/10007917233
Saved in:
5
Feeding the Growth, Strategy - Marketing must play a larger role in corporate growth discussions.
Day, George S.
- In:
Marketing management : a quarterly business management …
12
(
2003
)
6
,
pp. 14-21
Persistent link: https://www.econbiz.de/10007231607
Saved in:
6
A Guide to Consumerism - What is it, where did it come from, and where is it going? A reprint article from the Journal of Marketing.
Day, George S.
;
Aaker, David A.
- In:
Marketing management : a quarterly business management …
6
(
1997
)
1
,
pp. 44
Persistent link: https://www.econbiz.de/10007250811
Saved in:
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