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~isPartOf:"Marketing management in Asia"
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Marketing management in Asia
Journal of consumer behaviour : an international research review
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The journal of business & industrial marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International marketing review
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of service research : JSR
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Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
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Marketing letters : a journal of research in marketing
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India : culture and consumer behaviour influences on sales promotion practices in India
Banerjee, Madhumita
;
Shukla, Paurav
;
Adidam, Phani Tej
- In:
Marketing management in Asia
,
(pp. 60-77)
.
2013
Persistent link: https://www.econbiz.de/10009659658
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