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Marketing planning models
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing research : JMR
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European Journal of Marketing
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Journal of marketing
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Management Science
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Review of Marketing Science
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Review of marketing science
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European journal of operational research : EJOR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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European Journal of Operational Research
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European journal of marketing
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Journal of Business & Economic Statistics
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Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Health Care Management Science
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Inquiry : a journal of health care organization, provision and financing
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International journal of internet marketing and advertising : IJIMA
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Journal of Consumer Research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of retailing
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Journal of the Academy of Marketing Science
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Marketing Letters
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Marketing Science
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Organizational Behavior and Human Decision Processes
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Evaluating judgment-based marketing models : multiple measures, comparisons and findings
McIntyre, Shelby H.
;
Currim, Imran S.
- In:
Marketing planning models
,
(pp. 185-207)
.
1982
Persistent link: https://www.econbiz.de/10002417173
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