Evaluating judgment-based marketing models : multiple measures, comparisons and findings
Year of publication: |
1982
|
---|---|
Authors: | McIntyre, Shelby H. ; Currim, Imran S. |
Published in: |
Marketing planning models. - Amsterdam [u.a.] : North-Holland, ISBN 0-444-86369-9. - 1982, p. 185-207
|
Subject: | Absatztheorie | Modell |
-
Behavioral models for market analysis : foundations for marketing action
Nicosia, Francesco M., (1977)
-
An econometric approach to a marketing decision model
Frank, Ronald E., (1971)
-
Fietkau, Hans-Joachim, (1978)
- More ...
-
MacIntyre, Shelby H., (2008)
-
Optimizing and evaluating retail assortments for infrequently purchased products
Miller, Christopher M., (2010)
-
Rhee, Subom, (2008)
- More ...