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~isPartOf:"Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis"
~person:"Esch, Franz-Rudolf"
~person:"Kapferer, Jean-Noël"
~subject:"Luxury goods"
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Developing luxury brands within luxury groups : synergies without dilution?
Ijaouane, Vincent
;
Kapferer, Jean-Noël
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
29
(
2012
)
1
,
pp. 24-29
Persistent link: https://www.econbiz.de/10009490052
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