Developing luxury brands within luxury groups : synergies without dilution?
Vincent Ijaouane; Jean-Noel Kapferer
| Year of publication: |
2012
|
|---|---|
| Authors: | Ijaouane, Vincent ; Kapferer, Jean-Noël |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 29.2012, 1, p. 24-29
|
| Subject: | Luxusgüter | Luxury goods | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009490052