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~isPartOf:"Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis"
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Consumer behaviour
4
Konsumentenverhalten
4
Neuroscience
4
Neurowissenschaften
4
Market research
2
Marktforschung
2
Neuromarketing
2
Brand image
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Brand management
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Einzelhandel
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Markenführung
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Markenimage
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German
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Hubert, Anita Mirja
2
Kenning, Peter
2
Ahlert, Dieter
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Heinsen, Sven
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Hubert, Marco
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Scarabis, Martin
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Scheier, Christian
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Sommer, Jens
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Stoll, Marco
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Strelow, Enrique
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
SpringerLink / Bücher
19
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
14
Journal of advertising research
13
Building organizational resilience with neuroleadership
12
Psychology & marketing
11
Springer eBook Collection
11
Journal of business ethics : JOBE
10
Journal of business research : JBR
10
Neuroökonomie : Grundlagen - Methoden - Anwendungen
10
Journal of marketing research : JMR
8
Organizational research methods : ORM
8
Biometrics and neuroscience research in business and management : advances and applications
7
ERIM Ph. D. series research in management / Erasmus Institute of Management
7
Lecture Notes in Information Systems and Organisation
7
Analyzing the strategic role of neuromarketing and consumer neuroscience
6
BestMasters
6
Harvard business review : HBR
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of management education : a publication of the Organizational Behavior Teaching Society
6
Recherches économiques de Louvain
6
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
6
European research studies
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of management information systems : JMIS
5
Journal of management inquiry
5
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
5
Journal of retailing and consumer services
5
Handbook of research methodologies and design in neuroentrepreneurship
4
International journal of consumer studies
4
International review of economics : journal of civil economy
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of management : JOM
4
Management information systems : mis quarterly
4
Marketing letters : a journal of research in marketing
4
Springer eBook Collection / Business and Management
4
The journal of product & brand management
4
The social cognitive neuroscience of organizations
4
Annals of operations research
3
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ECONIS (ZBW)
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Uncovering the WHY of consumer behavior : from neuroscience to implementation
Strelow, Enrique
;
Scheier, Christian
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
35
(
2018
)
1
,
pp. 102-108
Persistent link: https://www.econbiz.de/10011965191
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2
Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco
;
Hubert, Anita Mirja
;
Sommer, Jens
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
4
,
pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
Saved in:
3
"Implicit diagnostics" : die Fenster zum Unbewussten öffnen
Scarabis, Martin
;
Heinsen, Sven
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
6
,
pp. 29-33
Persistent link: https://www.econbiz.de/10003781246
Saved in:
4
Consumer Neuroscience und Neuromarketing : der Blick ins Kundenhirn
Stoll, Marco
;
Hubert, Anita Mirja
;
Kenning, Peter
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
6
,
pp. 34-37
Persistent link: https://www.econbiz.de/10003781250
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