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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Psychology & marketing"
~source:"econis"
~subject:"1995-1998"
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1995-1998
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Psychology & marketing
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ECONIS (ZBW)
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Movie advertising and the stock market valuation of studios : a case of "great expectations?"
Joshi, Amit M.
;
Hanssens, Dominique M.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 239-250
Persistent link: https://www.econbiz.de/10003843292
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