Movie advertising and the stock market valuation of studios : a case of "great expectations?"
Year of publication: |
2009
|
---|---|
Authors: | Joshi, Amit M. ; Hanssens, Dominique M. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 2, p. 239-250
|
Subject: | Filmwirtschaft | Film industry | Aktiengesellschaft | Listed company | Werbung | Advertising | Kapitaleinkommen | Capital income | Anlageverhalten | Behavioural finance | USA | United States | 1995-1998 |
-
Positive mood and investment decisions : evidence from comedy movie attendance in the US
Lepori, Gabriele M., (2015)
-
Advertising, attention, and financial markets
Focke, Florens, (2020)
-
What do ads buy? : daily coverage of listed companies on the Italian press
Gambaro, Marco, (2015)
- More ...
-
Movie Advertising and the Stock Market Valuation of Studios: A Case of “Great Expectations?”
Joshi, Amit M., (2009)
-
Movie Advertising and the Stock Market Valuation of Studios: A Case of "Great Expectations?"
Joshi, Amit M., (2009)
-
BREAKING THROUGH THE "BRICK WALL" — USING AN INTERDISCIPLINARY STRATEGY TO MARKET HIGH-TECH PRODUCTS
TOW, ADAM PERRY, (2011)
- More ...